Brandwise

A strategic balance of ingenuity

Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?

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How Will the New Economy Affect Your Brand?

The current economy has many wondering about the future. As you navigate the marketplace, it is easy to fall into several traps that can be detrimental to your brand. Here are four proven ways to avoid the pitfalls of this new economy.

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What’s Working Right Now: Value-Driven Branding

Miami Home Furnishings Store Uses Branding to Generate Big Business

In today’s economic climate, you may not expect a Miami-lifestyle home-furnishings store to be having a record year. Don’t tell that to MIYO Home, a Miami home-accents boutique that recently eclipsed last year’s sales and this year’s expectations.

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