Brandwise

Brands Built with Love: Young At Art Children’s Museum

Fri, 11 May 2012 00:00:00 -0400

Young at Art Children’s Museum is an award-winning museum based in Davie, Florida and is dedicated to providing inspiring, interactive experiences in which art is central to shaping young minds and enriching our community.

For founders, Mindy and Esther Shrago the dream to fill the void in arts education for children in South Florida began in 1986 with the opening of Young At Art children’s museum, which eventually found a 3,200 sq foot home in a humble strip mall in Davie, Florida.

For Cre8tiv Juice, it began in 2004 when we were approached by Mindy and her team to partner in positioning an ambitious capital fundraising campaign that would help build a new facility for the museum while meeting a critical need for the children of South Florida and their communities.

In our process of executing the research and strategic development required to authentically position the messages for the campaign, we quickly realized that Young At Art Museum was vastly unlike many other children’s museum in the area or even the country. YAA’s vision, programming, and practices are based around a fundamental belief that art is an essential ingredient for the growth of the whole child.

This is a vision that they hold on to with passionate determination, and it shows. It shows in the smiling, engaged faces of children as they discover themselves through the activities within each exhibit. It shows in parent’s faces, knowing that their child is engaged and learning without even knowing it. Most of all, it shows in a community that passionately supports YAA and the many young adults who will take any opportunity to talk about the impact YAA has had on their lives.

Through the tireless work of the YAA team, the ongoing capital campaign and an important public partnership with Broward County, on May 5th 2012 the museum opened its new 55,000 square-foot facility, the first GOLD-LEED certified building in Broward County.

In working with YAA we built upon the significant equity of the existing brand while strategically and creatively helping it to evolve into one that will live and grow into an exciting future. The new YAA brand needed to represent the unique vision and programming of YAA while positioning it in its rightful place as a credible and significant player in the landscape of museums , both nationally and internationally.

Our branding services included: brand strategy and positioning, naming evaluation and refinement, new Identity development, marketing collateral, advertising, web branding and design development and facility branding (signage, wayfinding, interior branding).

The design team involved in the development of the new YAA included :

Architecture Is Fun: Exhibit Design

Cre8tiv Juice Group: Branding

Glavovic Studios: Architecture

RedBox Workshop: Exhibit Fabrication

For more information about YAA, visit youngatartmuseum.org.

For more information on Cre8tiv Juice Group’s branding services, please visit our website or call us at 786 360 3221.

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