A Brand Needs a Leader
Regardless of whether or not marketers actively mold and position their brand, customers have an opinion of it.
Kevin Kelsick
Kevin Kelsick is a designer of brands, entrepreneurial success, consumer perceptions and communication touch points with more than 25 years of experience.
Value and Bargains Still Top Consumers’ Wish Lists, Don’t Devalue Your Brand - Tier It
With holiday shopping in full swing, consumers looking for that perfect gift are more likely to splurge on items that are recognizable values and bargains.
Making Wonders Happen
Cre8tiv Juice has just launched a wonderful new fundraising campaign for International Kid’s Fund: IKF’s Wonderfund.
How Will the New Economy Affect Your Brand?
The current economy has many wondering about the future. As you navigate the marketplace, it is easy to fall into several traps that can be detrimental to your brand. Here are four proven ways to avoid the pitfalls of this new economy.
What’s Working Right Now: Value-Driven Branding
Miami Home Furnishings Store Uses Branding to Generate Big Business
In today’s economic climate, you may not expect a Miami-lifestyle home-furnishings store to be having a record year. Don’t tell that to MIYO Home, a Miami home-accents boutique that recently eclipsed last year’s sales and this year’s expectations.
Silver and Gold Found on South Beach
MIAMI BEACH, Florida, May 8, 2008 – Cre8tiv Juice Group is now a gold and two-time silver-award winner at the American Institute of Graphic Arts Miami Xposed 2008 show.
