May 2012
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Brands Built with Love: Young At Art Children’s...
Young at Art Children’s Museum is an award-winning museum based in Davie, Florida and is dedicated to providing inspiring, interactive experiences in which art is central to shaping young minds and enriching our community. [[MORE]]
For founders, Mindy and Esther Shrago the dream to fill the void in arts education for children in South Florida began in 1986 with the opening of Young At Art...
March 2012
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Innovate Daily, Fluctuate Accordingly
Notice how some brands attract all the “A influencers” even though they might be relatively unknown.[[MORE]]
Many of them do it by connecting to their audience and having an ongoing conversation with stakeholders. This communication and interaction helps brands break through a paradigm and shift consumer’s perception.
With an onset of new technology and its ever-changing landscape...
January 2012
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One Small Step for Me, One Giant Step for...
Through true courage and unrealistic optimism, businesses and individuals can thrive in the “new” economy.
A great example of this is Chrysler’s “Imported from Detroit” campaign. The American car manufacturer took an insurmountable leap of faith and completely reinvented itself. By taking such a huge risk, the company successfully implemented a strategic messaging campaign that rejuvenated its...
December 2011
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The Profitability of Generosity
By taking a different approach on what giving truly is, individuals and companies can find great returns. Selfless acts of genuine kindness are presented to us on a daily basis, and what one chooses to do with them can change everything.
Even though we feel that we may not be able to change our society and culture single-handedly, we do have the ability to re-examine our approach to giving.
With...
October 2011
2 posts
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Activation through innovation
By identifying and revitalizing “dead zones” of a community or culture, brands and their constituents can be the much-needed catalyst for our continued intellectual growth.
Culture-based brands, such as Miami Culinary Institute and Young at Art Museum, that actively engage their consumers are prime examples of collective community efforts fostering the right messages and helping a community...
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Brands built with Love: The Nestor Torres...
Cre8tiv Juice would like to congratulate Latin Grammy award-winning flautist Nestor Torres and The Nestor Torres Foundation in their ongoing mission of positively transforming the world through education and the arts. We partnered with the foundation to develop the brand’s strategy and messaging that would emotively connect to its stakeholders. This strategy and messaging was then...
September 2011
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A strategic balance of ingenuity
Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?
Today’s world marketplace and its consumers change habits so drastically and so often that it’s increasingly important to keep innovation at the core of your business. Don’t fear the market. Innovate for it.
Take a new leap into the future by making an investment into...
August 2011
2 posts
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Taking a step forward
How embracing an active biking culture creates a better workplace and community
Given all the benefits that have been associated with biking; i.e. reducing stress, free parking and the fact that it helps people find and harness their creative space, businesses are now taking part in an increasing trend to stay ahead of the curve. Many are looking for new ways to foster a culture of...
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Brands Built With Love - iLuminate
Hats off to one of our brand’s built with love, iLuminate.
The system controls lights on performers and moving set pieces and can be controlled wirelessly in realtime via computer, consoles or even an iPhone. They came to us with the brilliant technology, and we helped them develop their brand identity (name, logo, etc.). Check out the video below from their grand finale...
July 2011
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Strength in numbers, but the power of one message
At a time when brands are seeking fresh and innovative ways to reach their customers, new social networks are constantly flooding our emails with weekly invitations to “the next big thing”.
With the increasing influx of applications to help you balance and manage your online social persona, followers of brands and individuals really want concise, relevant messaging that is consistent with the...
April 2011
2 posts
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Brands built with love: Alphabite Food Truck...
Cre8tiv Juice Group’s newly launched brand, the Alphabite Food Truck recently received the “Best in Taste” award at Sunday’s Taste of the Grove festival. Alphabite, the tastiest bite in town, was launched alongside the Miami Culinary Institute on April 14th. Its mission is to further spread Miami Culinary Institute’s vision of food culture innovation.
Alphabite...
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Brands built with love: MIYO Home's Chair-ity...
Cre8tiv Juice would like to congratulate MIYO Home on its most recent effort in the Miami-based community with its Chair-ity event and the successful launch of their recently opened virtual boutique. MIYOHome.com is the premier destination for all your modern furniture needs. MIYO Home’s long-term commitment to JBRF is focused on community involvement and causes that matter.
MIYO Home,...
February 2011
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From traditional to inspirational
How brands can use 21st century technology in their strategy
Now that we are entering the second decade of the 21st century, it is time to ensure your brand is using all the tools available through new technologies and media. While traditional media is still a necessary communication tool for brands, technologies including social networks and smartphone integration offer unparalleled access...
January 2011
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Mauricio Giammattei
Mauricio Giammattei is the Chief Innovation Officer at Cre8tiv Juice Group; characterizes himself as a serial entrepreneur with a strong passion for his visions.
Many times, that sense of vision gets ahead of him, and he has to build the concept to support his big picture ideas. These forces have been intertwining over the course of his 25+ years in building brands for blue chip companies like...
November 2010
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Brands built with love: Chefmakers at Sea
Chefmakers at Sea is a cooking school for people who are looking to get something more out of a cruise. Royal Caribbean has partnered with Chefmakers Cooking Academy, a school dedicated to aspiring home cooks of all ages.
The program is designed for vacationing enthusiasts who want to learn the basics of cooking or foodies who wish to further develop their skills. The program offers many...
May 2010
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A Brand Needs a Leader
Regardless of whether or not marketers actively mold and position their brand, customers have an opinion of it.
Every touch point a consumer is exposed to – the website, ads, customer service, etc. – plays a part in shaping the brand for them. If their brand is muddled, disjointed or passively communicated, consumers will take the leadership to step in and define it.
Take the case of a retail...
January 2010
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Kevin Kelsick
Kevin Kelsick is a designer of brands, entrepreneurial success, consumer perceptions and communication touch points with more than 25 years of experience.
Having worked with brands like American Express, ESSO, FedEx and Disney, alongside agencies like Burson Marstellar, Wunderman Cato Johnson and Young & Rubicam, he is well versed in the intricacies of creative branding and propaganda.
...
December 2009
2 posts
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Value and Bargains Still Top Consumers’ Wish...
With holiday shopping in full swing, consumers looking for that perfect gift are more likely to splurge on items that are recognizable values and bargains. For instance, this year’s Black Friday shoppers purchasing HDTV’s sought out the deeply discounted models while passing on higher quality models that presented less of a bargain. Such a mentality is a by-product of the slowly rebounding...
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Making Wonders Happen
Cre8tiv Juice has just launched a wonderful new fundraising campaign for International Kid’s Fund: IKF’s Wonderfund.
The campaign, which launched today, aims to increase the reach of IKF in providing life-saving medical care to children-in-need. Cre8tiv Juice’s involvement in the project including naming, logo design, brand analysis and positioning, web design,...
March 2009
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How Will the New Economy Affect Your Brand?
The current economy has many wondering about the future. As you navigate the marketplace, it is easy to fall into several traps that can be detrimental to your brand. Here are four proven ways to avoid the pitfalls of this new economy. Find your unique voice and use it to reach your customers. In today’s economic climate, you may be tempted to cut advertising and marketing, shutting yourself...
August 2008
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What’s Working Right Now: Value-Driven Branding
Miami Home Furnishings Store Uses Branding to Generate Big Business
In today’s economic climate, you may not expect a Miami-lifestyle home-furnishings store to be having a record year. Don’t tell that to MIYO Home, a Miami home-accents boutique that recently eclipsed last year’s sales and this year’s expectations.
“It takes thinking smart and implementing smarter to stay ahead in the market,”...
May 2008
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Silver and Gold Found on South Beach
MIAMI BEACH, Florida, May 8, 2008 – Cre8tiv Juice Group is now a gold and two-time silver-award winner at the American Institute of Graphic Arts Miami Xposed 2008 show.
The biennial contest, which showcases the best graphic design work within a diverse range of practices and media, will be held May 15 at the Freedom Tower in downtown Miami.
“When you put love into your work, it manifests...