One Small Step for Me, One Giant Step for Brand-kind

Through true courage and unrealistic optimism, businesses and individuals can thrive in the “new” economy.


Through true courage and unrealistic optimism, businesses and individuals can thrive in the “new” economy.

By taking a different approach on what giving truly is, individuals and companies can find great returns. Selfless acts of genuine kindness are presented to us on a daily basis, and what one chooses to do with them can change everything.

By identifying and revitalizing “dead zones” of a community or culture, brands and their constituents can be the much-needed catalyst for our continued intellectual growth.


Imagine if your business model operated in the same way since 2007 (pre-new economy). Would you be in business right now?

How embracing an active biking culture creates a better workplace and community

Hats off to one of our brand’s built with love, iLuminate.

At a time when brands are seeking fresh and innovative ways to reach their customers, new social networks are constantly flooding our emails with weekly invitations to “the next big thing”.

Cre8tiv Juice Group’s newly launched brand, the Alphabite Food Truck recently received the “Best in Taste” award at Sunday’s Taste of the Grove festival. Alphabite, the tastiest bite in town, was launched alongside the Miami Culinary Institute on April 14th.

Cre8tiv Juice would like to congratulate MIYO Home on its most recent effort in the Miami-based community with its Chair-ity event and the successful launch of their recently opened virtual boutique. MIYOHome.com is the premier destination for all your modern furniture needs. MIYO Home’s long-term commitment to JBRF is focused on community involvement and causes that matter.

How brands can use 21st century technology in their strategy

Mauricio Giammattei is the Chief Innovation Officer at Cre8tiv Juice Group; characterizes himself as a serial entrepreneur with a strong passion for his visions.

Chefmakers at Sea is a cooking school for people who are looking to get something more out of a cruise. Royal Caribbean has partnered with Chefmakers Cooking Academy, a school dedicated to aspiring home cooks of all ages.

Regardless of whether or not marketers actively mold and position their brand, customers have an opinion of it.

Kevin Kelsick is a designer of brands, entrepreneurial success, consumer perceptions and communication touch points with more than 25 years of experience.